Might kando be an element of technobiophilia?

In today’s Tech Guardian, Samuel Gibbs writes about Sony’s insistence that ‘Nagging fitness trackers are not the future‘. Reporting from CES in Las Vegas, he writes ‘The Japanese tech giant evoked the ‘kando’ concept at CES, describing how technology needs to deliver an emotional as well as functional value’ continuing ‘Sony’s president and chief executive, Kazuo Hirai, said the company was drawing on the Japanese concept of kando – the ability to deliver not just functional but emotional value’. Interesting. I wonder if some of that emotional value can be drawn from nature via biophilia?

The concept of kando is new to me so I googled around. There wasn’t much to find but I did discover an interesting mention on the company philosophy page of Yamaha’s website. Apparently Yamaha’s corporate mission is ‘to create kando’, which it defines as ‘a Japanese word for the simultaneous feelings of deep satisfaction and intense excitement that we experience when we encounter something of exceptional value’.

There must be an element of technobiophilia here. I’ll explore and report back.

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